It’s a battle of perception: the law of perception. People who sell my products think that their products are the best through research and that the best products eventually win the market. But this is their biggest illusion. ​There is no objective reality. There is no best product either. Only ‘recognition’ in consumers’ memories exists. […]

Marketing invariance Customers are no longer passive in responding to corporate advertising or strategies but have become influential in actively engaging in all activities such as planning, production, and marketing for consumption they want. ​Marketing is not a product itself, but a fight against the ‘recognition’ of the product. Therefore, marketing is the process of